Creating Your Webinar – 4 Easy Steps!
Webinars are one of the most effective communication tools of all time. Imagine creating your own webinar and presenting your ideas, products or services to hundreds (even thousands) of people at the same time! You are just a few easy steps away from maximum communication efficiency!
Step 1: Design a presentation with a strong call to action.
Whether you are using the webinar to sell condos or tell them you are the best dentist in town, every webinar should have a call to action. That “call to action” could be go to my web site and buy my product …or it could be pick up the phone and schedule an appointment, but the goal of every webinar is to get the webinar attendee to DO SOMETHING! Never forget this.
Create a powerpoint presentation that educates and engages your attendees. Tell them exactly what you want them to do and how to do it. This is the most fundamental rule of webinar planning.
Step 2: Pick a webinar hosting company.
Choose a webinar hosting company that accommodates your needs and your budget. There are quite a few to choose from. If you anticipate less than 1000 attendees and you plan on doing several webinars in a year, I suggest using GoToWebinar.
Step 3: Set up your webinar.
Once you have chosen a webinar host, you need to know how to set up your webinar. The webinar host will have a set up page that will ask you for a webinar title, description, date and a time. It will also ask you to set up any polls or surveys.
Polls are a great way to generate interaction with your attendees. A good poll question would be, “What is stopping you from achieving success in (your topic).” You would show four obstacles and allow them to choose the most important obstacle to them.
This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!
You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.
Also, ask them if they would recommend your product or service to their friends and family. If they answer “yes,” then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!
Step 4: Upload your registration web page.
After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.
Here’s a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.
If you feel up to it, you can even offer a special price or package to encourage more sales.
Stephen Beck shows individuals and small businesses how to grow their sales using webinars! He invites you to an amazing FREE weekly webinar to learn tons of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.
Webinar Tools For A Successful Webinar
There are a few webinar tools you will need to run a professional and effective webinar. Because the effectiveness of your webinar begins with the webinar set up.
Start planning your presentation by creating a webinar set-up sheet. On this sheet, list out the following:
- your webinar OBJECTIVE (sales, a phone appointment, education?)
- your webinar TITLE (this should be benefit driven)
- what you plan to COVER on your webinar
- your STORY (This is “why” you are qualified to host your webinar.)
- CASE STUDIES (real-life examples of how you, or others you have helped, have been successful with your product or services)
- EDUCATION (killer tips and tricks they need to know to help overcome the “problem”)
- ROAD BLOCKS to success (These might be setbacks your viewers could face.)
- CALL TO ACTION (what do you want them to do? Visit your web site and buy your product or service? Call your office for an appointment? Sign up for a paid webinar class?)
The second webinar tool is a background template for your powerpoint presentation. When you create your template, include these things:
- background graphic – Have a graphic made that sets you apart and conveys the message of the webinar. Paste this graphic as the background image on your master slide.
- your picture – Again on the master slide, insert your picture in the top left corner so that people can identify with you as a person. It also helps the audience to link a face with your voice.
-bullet points that show up when you click your mouse – Go to the “custom animation” option and have each line on your presentation appear when you click your mouse in the master slide.
- call to action url – In the master view, add a url at the top so that the “call to action” is available on each slide. The call to action should lead to a web site where your audience can take an action (buy button, phone number to call, email option form, etc.)
Finally, to set up your webinar, you’ll need these tools:
-a webinar hosting company – A hosting company enables you to show audio and video to hundreds of people at the same time. Some companies to consider are GoToWebinar, Manexa, Omnovia, Web Ex and Adobe Connect.
- registration web page – You can use the registration page given to you by the webinar hosting company or you can create your own (recommended). Remember to use benefit-driven language to entice them to register for your webinar. “What’s in it for them?”
- autoresponder – You want to remind them of the upcoming webinar (even after they register). And you definitely want to follow up with them AFTER the webinar with your call to action.
So those are the essential webinar tools. Give them careful thought, set them up, and you will likely see HUGE results.
Stephen Beck is an expert at showing individuals and small businesses how to explode their sales using webinars! He invites you to an amazing FREE weekly webinar to discover webinar tools to set up your webinar! Hurry, these fill up quickly! Lock in your spot here: http://www.WildlyWealthyWebinars.com.
All You Need To Know About Recording Your Webinar
You will be surprised at how fast you can start recording webinars once you have two computers and know a few tricks to get this done.
Broadcasting your webinar will take place from your primary computer (mac or pc). However, you should ensure that you get the most affordable prices because preparing any webinar in a rush can be very costly. Based on my experience, I found GoToWebinar by Citrix to be the cheapest solution on the market. They also offer you the possibility of having as many webinars as you want during the month. If you decide to use GoToWebinar, then you will be able to have up to 1000 participants at one time. The best part is that if you decide to prepare dummy webinars, then you will be able to do this as well.
You will need a recording computer and a broadcasting computer to be able to set up your webinar. You should set the recording box on your recording computer to 640 x 480 once you open Camtasia. You will then be able to broadcast and participate in your own webinar from your broadcasting and recording computer respectively. Make sure that the audio is set for manual input.
Once you open Camtasia on your recording computer, set the recording box to 640 x 480. Having both a recording and a broadcasting computer will allow you to host the webinar and attend your own webinar at the same time. The audio must be set for manual input instead of automatic.
I have a tip for you as you record webinars that will help you to keep the echo and feedback down. You will need to get a cord from the electronic store that has a 1/80 jack on each end. After that you will need to plug one end into the microphone and the other end into the headset hole, and this will help you to have a continuous loop. When you do this, you will be able to able to talk as loud as you want and not get any feedback or echo while you record webinars. You do not have to record and edit it right away.
It will be necessary for you to re-size your webinar to fit into the green recording box from Camtasia. All that you will need is to hit the record button and then watch the sound levels. Then you are basically ready with your webinar recording.
You will then render it to the format you prefer: CD, web, and blog. Now you are set to go! That is all you need to know to make sure that you record webinars correctly
Stephen Beck enjoys helping others build their businesses through online webinars. Get his free online business information at http://www.WildlyWealthyWebinars.com so that you canstart right away.