Using Personalised Pens to Promote Your Business
Personalised pens are of utility to consumers, and so you can afford and indeed will benefit from disseminating personalised pens extensively across all target markets.
Giving personalised pens to your employees
The employees of your business provide the first route for personalised pen marketing. Give each a pot full of pens for their desk so their always to hand. With such a healthy supply, they’ll be sure to always have a few pens ready during client meetings, either in your office or theirs.
If you encourage it, your employees might then begin taking home pens to their kids at the beginning of term – they’re going to have to buy pens anyway, so might as well support the company and save a few pounds! In a few cases, schoolchildren will actually be the company’s primary audience, and so through personalised pens you’ve found an exceptional way to reach your target market. For most businesses of course, this is not the case. However, as soon as your pens are in the school environment, they will quickly be swapped around and find their way into new bags. Again, as a result of their utility, these personalised pens will end up on the desks of parents who might make a purchase.
Don’t forget that these can optionally be personalised eco pens are more eco-friendly.
Giving personalised pens to existing customers
Everybody knows that repeat custom is the holy grail of business – it’s much easier and cost-effective to sell to someone who’s purchased from you before as opposed to a first-time buyer. Personalised pens can help improve your average lifetime customer value
Opportunties to give personalised pens to existing customers come during one-on-one meetings, promotional events, and when sending marketing material through the post. For particularly valued customers, They can also be given as a token of your appreciation if you choose the right pen.
Personalised Pens for future Customers
Much of your energy will be directed towards winning new customers, and as we’ve already begun to see, personalised pens make highly effective promotional tools.
There are many opportunities to give promotional pens to potential customers, such as exhibitions, tradeshows, conferences, seminars, press releases, , and many other situations. For example, why not go to different tradeshows for different industries, allowing you to customise your pen designs to achieve a higher response rate.
In the end, the point is to get your pens into the marketplace, because once out of your hands they will quickly move around and become widely distributed, circulating among different groups of people. Having your logo printed on the pen, this boosts your brand recognition, and studies have shown conclusively that a recognised brand, even the simple recognition facilitated by using a personalised pen, has a significant competitive advantage over a completely unfamiliar brand.
Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.
- David Ross
