Brand Recognition Through Personalised Pen Distribution
Personalised pens are becoming an increasingly popular tool by which to increase brand recognition and customer retention without breaking the budget. As such, demand for personalised pens increasingly, and manufacturers are developing more and more alternative styles, providing you with substantial choice and opportunity to find the personalised pens that best matches your campaign .
Eco Personalised Pens
Pressure is increasing on businesses to be environmentally-friendly, and purchasing is one area you can make a difference. You can now purchase recycled pens produced only from recycled material, recyclable pens, and biodegradable pens and pens made from sustainable materials. For example, so-called personalised eco pens are made from recycled paper, and many ranges of recyclable pens are made from ABS plastic used to make IT products. “Vegetal Pens” are made from vegetable oil derived from corn starch, that is reprocessed into a solid, plastic-like material suitable for printing logos onto pens.
Cheap Stick Pens
The bread and butter of personalised pens are your stick pens, biros and ball pens like the Firenze and Flamenco brands. These are most well suited to conferences, tradeshows, exhibitions and other large corporate events where promotional pens are a dime a dozen and you’re giving out as many pens as possible. It may be the case however that when sending pens to existing customers, that sending a slightly more expensive pen will provide a lead to a greater response rate.
Executive Pens and Business Gift Pens
More expensive are corporate pens, which might be reserved for highly valued customers and/or employees. For example, a Parker Vector Rollerball Pen, or a number of other Parker or Windsor models. These pens are generally made of metal instead of plastic, feature a more traditional or stylised design, and are often engraved with your personalisation as opposed to printed. Such executive gifts, such as rosewood pens, are often given as boxed pens..
Gizmo Pens
For something a bit more flashy and attention grabbing, a talking point, there is an extensive range of unusually designed pens with added features or functionality, such as glow-in-the-dark pens, blinking lights, multi-coloured nibs, lasers pointers, logo projection, etc. Pens such as these are likely to be more effective for a shorter, high-impact campaigns, exploiting the novelty factor that will only keep your attention for a short period. As such, be careful with flashy pens that lose the longer term brand recognition benefits to be had from less controversial options.
Personalised Pencils
Of course, it might be that a pencil is more appropriate for your campaigns needs, in which case there are a number of styles of pencil for you to choose between, for example round vs. triangular pencils, full-length vs. half-length pencils, and standard vs. mechanical pencils.
By selecting the most appropriate personalised pen you will achieve the greatest ROI.
Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.
- David Tinney
