Web Profits Blog

Your website content is extremely important to your Internet marketing success.  It’s what brings your visitors to your site, holds them there, and keeps them coming back. 

You probably already know that compelling website content and good writing is important.  But you may not know about the five little details that can make or break your success when it comes to writing search engine friendly content. 

If you want better search engine placement rankings and earn more Adsense money for your website, then make sure you’ve completed the following:

1.  Conduct Keyword Research — Before you write your content, you should decide which keywords each page of content should be based around.  You can do this easily with the help of the Overture Keyword Tool (http://www.inventory.overture.com.)  With this tool, you simply enter a basic keyword into the search box.  After you submit, you will be presented with the number of times that keyword has been searched for in a month as well as a variety of related keywords and how many times each one of those has been searched for. 

2.  Keyword Positioning — Now that you know how to choose keywords, you need to know where to put them.  Your title is of utmost importance when it comes to the optimization of your content.  Place your keywords at the beginning of the title when at all possible.  For example, if your keyword was weight loss, “Weight Loss Tips for Success” is preferable to “Five Tips for Weight Loss.”

3.  Keyword Density — The number of times your keyword appears in your article is also important. Too many times will be viewed as keyword spam, while too few times won’t do you any good.  Aim for a keyword density between 1.5 and 3 percent for best results.  There are lots of free keyword density tools you can locate with a simple Google search for the phrase “keyword density.”

4.  Paragraph Length — Website articles are different from magazine articles and books because when people are reading on the Internet, they steer clear of long paragraphs.  Aim for shorter paragraphs, which look better and are easier on the eyes. 

5.  Article Length — Another consideration when it comes to length is the length of the article itself.  When people look for information on the Internet, they want fast results.  They want answers in a hurry.  Aim for articles that are between 400-600 words in length.  Keeping your articles concise will keep your visitors happy.  And as any good marketer knows, happy visitors are repeat visitors.

For More Search Engine Article Marketing Secrets, Pickup a Copy of My Report on Article Marketing Called “Article Marketing Power Tactics: A Blueprint for Article Marketing Success” by Clicking Here