The Evolution Of Advertising
Advertisement represents a new way of perceiving markets and their products and there are many perspectives to be looked on. Advertising can reveal the people’s mentalities, their needs and wishes, their occupations and preoccupations and the way societies evolved. At the very beginning, this industry was constraint by the technical discoveries at that time, that is, it first appeared in newspapers and leaflets as short descriptions of the products they promoted.
The very first ads represented short descriptions of products in rather long sentences, colorless, with no illustrations included. Later on, in the 19th century, advertising became a real industry. Ads are also extremely important because they do not only reflect the product it refers to, but also conveys more subtle insights.
If we are able to see through ads we can better understand the social and cultural realities of that time and, in order to do that we have look at its creators. Ever since it first appeared, advertising played an important role in business, as it could radically change the course of a product on the market. In the early 19th century, advertisement agencies popped up and, throughout the entire century, they consolidated their position on the market. They were the ones to create brand-name goods and services, plan out campaigns, and follow a media strategy to reach targeted buyers. It was back then, in the age of newspapers, when ads started to create a name of their own and to impose themselves as forms of commercial communication. Commerce and newspapers played a crucial role in the fabric of society and forerunners of modern advertisement agents were key pawns in this game. In the late 19th century, the first slogans appeared. The central catchy phrase became the mode in the 1890s. Kodak advertised its camera with the phrase: “You Press the Button, We Do the Rest” in 1891.
Advertising have not always been used to promote commercial products, but it also served as a propaganda tool. During World War I, the British used ads to convince its citizens to fight and to persuade the Americans to help them out. Ads as historical documents are extremely valuable as they infer social conditions which otherwise couldn’t have been known.
Nowadays, advertising is one of the most important businesses worldwide. Michael Schudson speaks about how advertising can reconfigure the world, by saying that: Advertising is capitalism’s way of saying I love you to itself.
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