Web Profits Blog

Archive for February, 2007

If you’re an affiliate promoting a product, you need effective ways to advertise.  Luckily, there are several great ways you can do this.  If you’re worried about spending lots of money promoting the product, don’t be.  Most of the tactics outlined in this article won’t cost you a cent!  Let’s first take a look at one of the most effective methods of advertising:

Article Marketing:  Article marketing involves writing articles and submitting them to as many free article sites as you can.  The trick here lies in not only writing a good article, but writing an effective bio at the end of the article.  In this bio, you will have space that you can use to promote your affiliate link.  The more articles you submit, the more exposure your affiliate link will get.  Plus, if readers like your article, they are more likely to buy your product. For more information on article marketing tactics, visit http://www.contentfortunes.com/articleblueprint.

Ezines and Newsletters:  If you publish an ezine or newsletter, try including a brief but compelling ad for your affiliate product in each issue.  If you currently don’t publish an ezine or newsletter, consider starting one.  To entice visitors to sign up, offer a free bonus like an ebook as a thank you gift.  People are more likely to opt into your mailing list if you offer them something. You can get an autoresponder at http://webprofitsblog.com/go/aweber.htm.

Blogs:  Blogs are a great way to promote your affiliate product. If you’ve got a good blog with lots of readers, then you’ve got an ideal place to advertise.  The important thing here is to offer lots of compelling content and keep your ads short.  If readers think your blog is simply an advertising tactic, they may not return.  However, if they enjoy your content on a regular basis, they are more likely to click on a periodic advertisement.  You can start your own blog free of charge at sites like Blogger or WordPress. 

Pay-Per-Click:  Pay-per-click programs, such as Google Adwords, are another way to advertise your affiliate product.  You will need to bid on keywords and positions, which will cost money.  The position of your ad will depend on the keywords you choose and how much you bid.  With Adwords, it’s easy to track and modify your campaign to best meet your budget and your needs.  Every time a visitor clicks on your ad, you are charged a certain amount of money.  Sometimes, Adwords can be a great way to sell an affiliate product.  Other times, it can be a waste of money.  Make sure to do plenty of research on how to run an effective pay-per-click campaign before deciding to use this method.  Also, it’s important to set your advertising budget and stick to it. Checkout Affiliate ProjectX for more information on pay-per-click affiliate marketing.

Your website content is extremely important to your Internet marketing success.  It’s what brings your visitors to your site, holds them there, and keeps them coming back. 

You probably already know that compelling website content and good writing is important.  But you may not know about the five little details that can make or break your success when it comes to writing search engine friendly content. 

If you want better search engine placement rankings and earn more Adsense money for your website, then make sure you’ve completed the following:

1.  Conduct Keyword Research — Before you write your content, you should decide which keywords each page of content should be based around.  You can do this easily with the help of the Overture Keyword Tool (http://www.inventory.overture.com.)  With this tool, you simply enter a basic keyword into the search box.  After you submit, you will be presented with the number of times that keyword has been searched for in a month as well as a variety of related keywords and how many times each one of those has been searched for. 

2.  Keyword Positioning — Now that you know how to choose keywords, you need to know where to put them.  Your title is of utmost importance when it comes to the optimization of your content.  Place your keywords at the beginning of the title when at all possible.  For example, if your keyword was weight loss, “Weight Loss Tips for Success” is preferable to “Five Tips for Weight Loss.”

3.  Keyword Density — The number of times your keyword appears in your article is also important. Too many times will be viewed as keyword spam, while too few times won’t do you any good.  Aim for a keyword density between 1.5 and 3 percent for best results.  There are lots of free keyword density tools you can locate with a simple Google search for the phrase “keyword density.”

4.  Paragraph Length — Website articles are different from magazine articles and books because when people are reading on the Internet, they steer clear of long paragraphs.  Aim for shorter paragraphs, which look better and are easier on the eyes. 

5.  Article Length — Another consideration when it comes to length is the length of the article itself.  When people look for information on the Internet, they want fast results.  They want answers in a hurry.  Aim for articles that are between 400-600 words in length.  Keeping your articles concise will keep your visitors happy.  And as any good marketer knows, happy visitors are repeat visitors.

For More Search Engine Article Marketing Secrets, Pickup a Copy of My Report on Article Marketing Called “Article Marketing Power Tactics: A Blueprint for Article Marketing Success” by Clicking Here

Whether you are Internet marketer using article marketing or a freelance writer, you always have a need  for new article ideas.  And as many writers will tell you, coming up with ideas can be quite tough sometimes. 

The great news is that it doesn’t have to be so hard.  Keep reading for three simple ways to find fantastic ideas for all of your articles. 

1.  Utilize Forums and Message Boards — Online forums and message boards can be great places to find ideas for your articles.  To find forums related to your subject matter, try a simple Google search.  If you were writing about widgets, your search might be something like “widget forum” or “widget message board.”  Ezboard is a great site that has thousands of different boards on every imaginable topic.  Simply explore the forums and look for postings with lots of replies.  The more popular the subject, the more likely it contains a great idea and plenty of information for an article.

2.  Read Magazines — Magazines are fantastic spots to hunt for article ideas.  Try reading magazines that relate to your subject matter.  You can often find plenty of good research material and excellent examples of what makes a good article in magazines.  You don’t want to copy the magazine article, of course, but what you do want to do is find inspiration and information on your preferred subject.  Because magazine articles are usually much longer than the average online article, you might even be able to write several articles using just one magazine article!

3.  Use Government Websites — It may be hard to believe, but government websites are an amazing resources for any article writer.  You won’t believe how much information you can find on a multitude of different topics.  To find government sites on your preferred topic, do a Google search with the term .gov included.  Such as, “widgets gov.”  Or, visit http://www.firstgov.com and perform a search there. 

By trying on or all of these easy techniques, you’ll never run out of article ideas again.  You may want to keep an idea swipe file where you store all the ideas you’ve come across that you’re not ready to use.  That way, you can simply refer to your file when you need a new idea.

One precaution is that you should never copy or plagarize any material that you find.  You can use the material, but you’ll need to write it in your own words. Great ideas plus original, high quality writing equals fantastic articles that can take your business to the next level of success!

For more information on article writing techniques, checkout my special report entitled “Article Marketing Power Tactics: A Blueprint for Article Marketing Success!”